Some clients prefer to turn up to events with their stand all ready to go, and I completely understand why they may want to do this, it takes away the hassle and the stress and it saves on hotel bills. We are the people who fight through the traffic, use all our people charms to find a place to park at the exhibition hall or hotel complex without getting a parking ticket (a huge task I can assure you, especially in London!!)
Reynolds Press are often the first there so the hall is often not cleared from its previous use. Whilst this can be chaotic, it gives us a chance to bag the best place for our client and find a suitably level spot. Being the only ones on site means we have plenty of space to unpack the graphics (in our case we take our own sheeting to protect your graphics from dirty floors).
We have the time to make sure your stand is set up perfectly and arrange your props as per the clients wishes. All plugs, sockets and lighting is tested. Around the time we are leaving, other stand installers are turning up and you can see the envious looks from others wishing their graphics looked as good.
If possible we do a physical hand over to the client but often it is completed before they arrive early the next day. A long trip home follows with maybe a quick McDonalds on the way back and we’ll be in bed sometime in the early hours.
The exhibition break down strangely enough is often more stressful! We have just a tiny window of a couple of hours to clear the space and everyone is doing the same. Fighting for parking spaces, queues at the lifts and corridors is commonplace with people tripping over each other and tempers short from exhibitors having to do their own packing up after a long day manning the stand.
Our chilled out client just leaves it all for us to do and takes the train home (first class I hope after a successful event!)
We have a European-wide client who provides a specialist service to help people who have suffered due to miss-selling.
By understanding their clients and investing in their service, staff and processes we help them achieve incredible 5-10% conversion rates on their mailing campaigns!
This is in contrast to digital campaigns where conversion rates tend to be a lot lower.
Reynolds 10 Top Tips:
Your mailing data has to be top quality, low or poor quality data is a waste of money to buy and also in postage costs.
Understand your clients and what ‘call to actions’ they prefer. If, like our client, the majority of respondents prefer to telephone in, then you need to be ready for that. If they prefer to email, set up response mechanisms and the same too for online forms.
Design your mailings to work within the most economical Royal Mail discount schemes. Thousands of pounds can be saved working with our knowledgeable print and mailing team who can help advise you to get the best savings.
Send a test mailing to yourself first to check how it looks in your letterbox.
Build your 7 touch points around your mailing and website. A lot of ‘know, like and trust’ can come across in a well-designed mailing piece and complimentary website.
Testimonials are crucial to the trust element; our client has 91 of them on their website!
Explain your offering very clearly, you are paying for a minimum of 100g of Royal Mail postage, you might as well use all of it, adding a letter and forms to your brochure makes it all the more engaging.
Be there for when the client wants to contact you and respond timely and professionally.
Measure your response rates.
Register with the ICO and comply with GDPR regulations, there is so much you can do within the regulations that people are not aware of.
Mailings are very powerful, especially so in this digital world where being heard above the noise is so important.
Let our business help you achieve incredible conversion rates.
Proofing is the part of the print process where you get to check what we are about to print. It is the final time you have any involvement with the print files before you hand over to us and is one of the most important parts of the print buying journey.
If we are creating your artwork from scratch or amending your existing files, then you will experience a number of proofs along the way. If you are supplying your own artwork to us from your own graphic designer, then we proof your file once we have preflighted it.
Preflighting is the art of checking fonts, image quality, resolutions and file types, colours, traps and bleeds. Around 80% of all jobs need adjusting at this stage to get optimum results on the press. It is a black art of which Reynolds Press is probably one of the best preflighters in the country.
Our clients feel so much more secure when we pick something up and we let them know. This is a key building block of our relationships and demonstrates our supporting values.
The majority of online printers don’t even offer a proof, they print your job regardless, so, if the job is wrong, it is your fault…..
If you want peace of mind, Reynolds Press will give you print perfection. We have a 100% satisfaction record of preflighting your files for print.