When specialist insurers Aldermont secured their position as a recommended supplier for LawNet (a network of legal firms), they wanted to introduce themselves to the network in a unique way.
Securing a coveted position as one of LawNet's preferred suppliers was a challenging but privileged opportunity for Aldermont. With a desire to expand their influence and connect with more law firms through LawNet, Aldermont faced the task of crafting a unique and non-salesy marketing campaign. To meet this challenge, they engaged Reynolds Press to create an engaging, memorable, and creative marketing campaign that would resonate with their target audience.
Reynolds Press collaborated closely with Aldermont, understanding their goals and brand to design a direct mail campaign with maximum impact. Leveraging their design expertise and marketing experience, Reynolds recommended using branded chocolate Easter eggs to connect with the target audience in a universally appealing way. They crafted playful designs that represented Aldermont's identity and the spirit of the season while maintaining a professional tone expected in the industry.
The result was two distinct designs: one for existing clients as a gift and another aimed at capturing the interest of potential new clients. The chocolate Easter egg campaign created a remarkable first impression for Aldermont, generating considerable attention on social media and garnering positive feedback. This success translated into a significant increase in leads, effectively achieving the campaign's initial objectives.